Top Racom Books
Customer Churn Reduction and Retention for Telecoms Managing Sales Leads Branding Iron The Business of Database Marketing Hot Appeals or Burnt Offerings The White Paper Marketing Handbook Open Me Now Business to Business Marketing Research Creative Strategy in Direct & Interactive Marketing The Catalog Strategist's Toolkit The New Marketing Conversation Trade Show and Event Marketing Asinine Advertising Accountable Marketing Brand Babble Sales & Marketing 365 On the Art of Writing Copy Marketing Mayhem Coming to Concurrence High Performance Interactive Marketing Contemporary Database Marketing Marketing Convergence The IMC Handbook
 
 
 

Forthcoming Books

Some exciting titles in the pipeline at Racom Communications.

    Forthcoming Books
    • Successful Email Marketing Methods
    • by Arthur Middleton Hughes and Arthur Sweetser
    • 6x9 hardcover, 304 pp.
    • $49.95
    • isbn: 978-1-933199-16-0
    • Available: Fall 2008
    • The Business of Managing Your Data: From Chaos to Confidence
    • by Theresa Kushner and Maria Villar
    • 6x9, hardcover, 304 pp.
    • $49.95
    • isbn: 978-1-933199-13-9
    • Available: Fall 2008
    • The Marketing Performance Measurement Toolkit
    • by David Raab
    • 6x9, 288 pp., hardcover
    • $49.95
    • isbn: 978-1-933199-14-6
    • Available: Fall 2008
    • Reliability Rules: How Promises Management Can Build Your Brand, Build Your Company, Build Your Bottom Line
    • by Don E. Schultz and Reg Price
    • 6x9 paperback, 220 pp.
    • $27.95
    • isbn: 978-1-933199-12-2
    • Available: October 2008
    • Multichannel Marketing
    • by Debra Willis Ellis
    • 6x9, hardcover, 288 pp.
    • $39.95
    • isbn: 978-1-933199-20-7
    • Available: March 2009
    • Retail Database Marketing
    • by John Goodman
    • 6x9, hardcover, 288 pp.
    • $49.95
    • isbn: 978-1-933199-21-4
    • Available: March 2009
    • Direct Mail Handbook
    • by Robert Bly
    • 6x9, hardcover 400 pp.
    • $59.95
    • isbn:978-1-933199-22-1
    • Available: March 2009

Some book details tenative.