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The ideal resource for every course on Integrated Marketing Communications

The IMC Handbook: Readings and Cases in Integrated Marketing Communications

by J. Steven Kelly and Susan K. Jones
More info about Readings and Cases in Integrated Marketing Communication

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  • 16 Readings by leaders in IMC
  • 26 Cases:
    • B2B
    • B2C
  • Instructor's Manual
    (450 pages) free with class adoption!
  • Web Site

 

 

»Check out the Table of Contents
Product Details
Paperback: 450 pages
ISBN: 978-1-933199-09-2