The Catalog Strategist's Toolkit

Rules, Tools, Forms and Lists for Both Printed and
Electronic Catalogs

Here it is at your fingertips and at your keyboard--all the forms, charts, checklists,and spreadsheets--everything you will need to start a new catalog or manage an existing catalog more profitably.

All the areas are covered--from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.

FREE CD of Forms!
Book includes postcard to send
for a free CD of useful forms.

 

Product Details
Paperback: 408 pages
ISBN: 0-9704415-9-8