What to watch for in Marketing
Upcoming Webinars:
  • Spyro Kourtis,
    Marketing to Business Owners and Top Executives: 5 Keys to Opening Doors and Closing Deals
    April 23, 2008
    »Click here
    for complete information and registration
Friends of Racom:
 
 
Top Racom Books
 
 
 
An Invaluable, New Tool for More Profitable Direct Marketing and CRM Programs
Click for info on ACPO ModelComplete product and service cost planning, including attrition,for all products, financial services and other services.
»Learn more…

 
 
 
For Urban Heritage Press,
click here.
 
 
Click on a cover to find out more!
 
Marketing Books from Racom
 
 
The Keys to Unlocking the Persuasive Power of the Written Word Are Here
Print matters still. In fact, it matters more than ever, Click to learn more about Print Matters - How to Write Great Advertisingespecially in a world of continuous rapid-fire media innovations because it provides the real acid test – and demands the discipline necessary – for creating persuasive marketing messages with persuasion, relevance and power to sell your product today and build your brand for tomorrow.
»Learn more…
 
 
Get More from Your Company's Most Valuable Asset
Managing Sales Leads shows you how to determine what works so Managing Sales Leadsyou can turn those cold prospects into hot customers. James Obermayer, a true expert in lead generation, details the process of identifying leads and effectively handling them. Both beginning and experienced marketing executives will refer to this valuable guide every day.
»Learn more…
Sales Lead Management Association
 
 
 
For a Better Marketing ROI: Decrease Customer Churn and Increase Customer Retention
Customer Churn Reduction and Retention for Telecoms provides a strategic marketing map for every player in the industry, Customer Churn Reduction and Retention for Telecomsshowing how to apply sophisticated marketing tools to each industry sector and each technology. If you are in Telecom, the marketing insights here could make this your survival manual. If not, you still will find invaluable insights to tailor to your company’s marketing strategies and programs.
»Learn more…
 
 
What Makes a World-class Brand?
With wit and humor, Branding Iron uses lessons from the car business to Learn more about Branding Ironguide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old fashioned way — burned in with a red hot iron. #2 on Advertising Age's "Must-Read" Books of the Year!
»Learn more...