The Keys to Unlocking the Persuasive Power of the Written Word Are Here
Print matters still. In fact, it matters more than ever, especially in a world of continuous rapid-fire media innovations because it provides the real acid test – and demands the discipline necessary – for creating persuasive marketing messages with persuasion, relevance and power to sell your product today and build your brand for tomorrow.
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Get More from Your Company's Most Valuable Asset
Managing Sales Leads shows you how to determine what works so you can turn those cold prospects into hot customers. James Obermayer, a true expert in lead generation, details the process of identifying leads and effectively handling them. Both beginning and experienced marketing executives will refer to this valuable guide every day.
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For a Better Marketing ROI: Decrease Customer Churn and Increase Customer Retention
Customer Churn Reduction and Retention for Telecoms provides a strategic marketing map for every player in the industry, showing how to apply sophisticated marketing tools to each industry sector and each technology. If you are in Telecom, the marketing insights here could make this your survival manual. If not, you still will find invaluable insights to tailor to your company’s marketing strategies and programs.
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What Makes a World-class Brand?
With wit and humor, Branding Iron uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old fashioned way — burned in with a red hot iron. #2 on Advertising Age's "Must-Read" Books of the Year!
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