Direct & Interactive Mktg
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The New Media Driver's License Resource Guide
Using Social Media for More Productive Business and Marketing Communications
282 pages | 6 x 9 | Paperback
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The New Media Driver's License Resource Guide
Using Social Media for More Productive Business and Marketing Communications
282 pages | 6 x 9 | Paperback
IMC & Branding
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The IMC Handbook, 2nd Edition
Readings and Cases in Integrated Marketing Communications
508 pages | 6 x 9 | Paperback
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Reliability Rules
The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business
248 pages | 6 x 9 | Hardcover
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The IMC Handbook, 2nd Edition
Readings and Cases in Integrated Marketing Communications
508 pages | 6 x 9 | Paperback
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Reliability Rules
The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business
248 pages | 6 x 9 | Hardcover
Strategy & Tactics
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Creative
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Asinine Advertising
How Stupid and Unethical Advertising Costs You Money!
132 pagesd | 6 x 9 | Paperback
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Asinine Advertising
How Stupid and Unethical Advertising Costs You Money!
132 pagesd | 6 x 9 | Paperback
Media & Public Relations
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Media Strategy & Planning Workbook, 2nd Edition, Revised
How to Create a Comprehensive Media Plan
320 pages | 8.5 x 11 | Paperback
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Media Strategy & Planning Workbook, 2nd Edition, Revised
How to Create a Comprehensive Media Plan
320 pages | 8.5 x 11 | Paperback
Marketing Measurement
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Marketing Metrics In Action
Creating a Performance Driven Marketing Organization
170 pages | 6 x 9 | Paperback
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Marketing Metrics In Action
Creating a Performance Driven Marketing Organization
170 pages | 6 x 9 | Paperback
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