Creative Strategy in DIRECT & INTERACTIVE Marketing (THIRD EDITION)

To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome inertia and incite prospects to action. The all-new third edition of Creative Strategy in Direct and Interactive has been totally revised to address the new issues of interactive marketing media and integration and convergence of all media.

Susan Jones shares with us how the creative strategy must fit into the marketing plan and what the creative team needs to know to produce superior results that are both strategically correct and tactically effective.

Product Details
Pages: 409
Size: 7"x10"
ISBN: 1-933199-02-4