The Marketing Rule Book for the New Economy

High-Performance Interactive Marketing

• Develop high-level strategies that help you read the big picture and drive more customers to all of your locations, both brick-and-mortar and digital.
• Improve your marketing focus with smart tactics that merge new technologies with shifting market demands.
• Develop the instincts and insights for moving quickly and intelligently to seize profitable new opportunities and avoid costly mistakes in this dynamic new marketing world.
• Increase your potential for success with a clear view of the future the evolving field of interactive marketing presents.

Despite the uncertain economy, you can make money with Interactive Marketing…with the right guidance. That's where the real-time, real-world practical ideas and advice of High-Performance Interactive Marketing will help you navigate the dangerous but profitable waters of the new interactive world.

The business press of recent years has been filled with dramatic interactive marketing success stories. But the landscape behind these exciting pictures is littered with the remains of the failures–those who couldn’t handle the problems and challenges of this exciting but challenging and ever-changing new world.

High Performance Interactive Marketing gives you all the strategic and tactical tools and insights you'll need to succeed in the exciting, high-potential new marketing and media world.

 

Product Details
Softcover: 312 pages
ISBN: 0-9704515-0-4