Open Me Now
Direct Mail Envelopes That Work … and Those That Don't

Making That First Impression Count
. . . and Sell

Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion pieces of perfectly good direct mail pieces are tossed into the wastebasket without ever getting opened.

Why? Because whoever designed their envelopes didn't know how to get them to say "Open Me Now!"

And there's no reason for that waste of good marketing to continue. Herschell Gordon Lewis, the greatest copywriter of our time, spells out all the rules and discloses all the secrets you will ever need to make sure that envelope catches the recipient’s eye, including:

• Speed formats
• Rubber stamp effects
• The power of the provocative return address
• When less is more . . . and when it's just less

If you use direct mail to sell your products or services, you can't afford
to not read this book to make that first impression really count.

Product Details
Paperback: 132 pages
ISBN: 1-933199-03-2