 |
 |
|||
 |
 |
 |
 |
 |
place
an order | contact
us | home |
Also consider:
Readings and Cases in Integrated Marketing Communications by J. Steven Kelly and Susan K. Jones |
Data-Driven Business Modelsby Alan
Weber
Building and executing the right business model is critical to success in today’s uncertain economy. Data-Driven Business Models unlocks the code to data mining, offering mid- to senior-level managers practical insight into how to choose and how to use the most effective tools to measure business performance and more effectively turn their businesses. Measuring business performance has long been a topic of enduring interest among marketing and other senior-level executives. This book explains business models and strategic planning in terms of “where the money is”—a company’s customers and their unmet needs and wants. The author uses this concept to show how to model and continuously reinvent an organization to meet current customer needs.
»Click here to learn what the
experts are saying
Product Details |
Order
Now
Data-Driven Business Models combines text
with a CD with “live” material from actual (anonymous)
clients to marry basic notions of business modeling, data mining,
and direct marketing. The result is an unusually effective blending
of theory and practice.© 2007 Racom Communications