About the author of

Data-Driven Business Models

Alan Weber is president of Marketing Analytics Group LLC, a provider of database marketing consulting and modeling services. He a past president of the Kansas City Direct Marketing Association (KCDMA). He was named the 2004 KCDMA Direct Marketer of the year. Mr. Weber is co-author (with Jack Schmid) of Desktop Database Marketing. 

Mr. Weber is on the faculty of the Integrated Marketing Program of the University of Kansas. He has lectured at other universities, including University of Missouri at Kansas City, Central Missouri State University, and New York University.  He has trained direct marketers across North America, South America, and England.

Weber’s articles have been published in such periodicals as Target Marketing, DM News, Direct Marketing to Business Report Operations, Operations and Fulfillment, Catalog Age, Ingram’s, and SEMA News. He also is co-author (with Jack Schmid) of Desktop Database Marketing.