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Data-Driven Business Models

Alan has given us the step-by-step approach to truly looking at our donor base. It is needed by many not for profits across the United States.

 

Where this book seems to me to differ from many books about marketing is in its specificity. The advice and guidelines that it offers are clear, crisp and specific. The ideas contained in this book can be of enormous help across a wide range of industries. The non-profit performing arts world would benefit agreat deal from applying the principles found here.

 

This book contains many key components of things that must be understood to run beneficial marketing programs. Worth conscientious usage.

 

Data-Driven Business Models offers unique insight into database marketing. Alan Weber created a “how to book” that methodically takes you step by step through a rational process and the benefits of change. This book is more than analytics, it is an entrepreneurial treatise fully exploring the direct linkage between customers, business models, teams and the need for measuring execution.

 

Alan Weber's knowledge of database marketing is based on many years of hands-on experience. He also writes extremely well. His explanations avoid jargon and concentrate on getting his points across very clearly so that readers can understand them. There are few experts in the industry who have both the experience and writing skill of Alan Weber. His new book, Data-Driven Business Models is great. I love it. I can highly recommend Data-Driven Business Models to anyone who wants to understand the marketing industry today.

 

Almost every busy person I know wants to find “the answer” on how to best grow their business. However, so few take the time to look for those answers in a systematic way. Even fewer have the ability to take those answers and put them into action. In his new book Data-Driven Business Models Alan Weber gives business leaders the information they need to set about building their organizations in a logical and strategic manner. From the latest in business modeling to customer value indexing, Alan’s book delivers what business leaders must know in order to achieve sustained success.

Like Peter Drucker said, “Marketing is everything.” Drucker would love this book.

 

Alan Weber has written the definitive “how-to” political bible for implementing a database marketing program. An essential read for any business that is trying to revamp their current database operations and systems. He shares his war stories and his tactics for successful campaigns to win the war in database marketing. Alan’s keen insight and careful observations come from years of experience in the trenches of database operations. Reading the book is akin to having your own database consultant by your side!

 

This comprehensive book offers a broad scoped introduction to the use of data driven decisioning. The author offers a seamless blend of direct marketing subjects with real life examples. This book is a must for your library.