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The ideal resource for every course on Integrated Marketing Communications

Readings and Cases in Integrated Marketing Communications

by J. Steven Kelly and Susan K. Jones
More info about Readings and Cases in Integrated Marketing Communication

 

  • 12 Readings by leaders in IMC
  • 25 Cases:
    • B2B
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  • Instructor's Manual
    (200+pages) free with class adoption!
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Product Details
Paperback: 380 pages
ISBN: 0-9704515-7-1