What the experts are saying about

The Catalog Strategist's Toolkit

Rules, Tools, Forms and Lists for Both Printed and
Electronic Catalogs

Katie Muldoon’s book offers a smart, knowledgeable and comprehensive guide to catalog marketing. Her strategies and techniques are practical, creative, and very helpful.

Katie Muldoon has already written one indispensable book for catalog marketers. Now she has written another one. The Toolkit is a virtual blueprint of how to succeed in the catalog business, and how to master its processes.

Only a seasoned catalog expert like Katie could develop so many helpful forms, charts, and check lists to simplify any catalog task.

The best investment you’ll make for your catalog all year. Guaranteed. Nobody knows more about successful catalog marketing than Katie Muldoon. This “must have” compendium is chock full of everything that you need to organize your catalog operation so it runs as smoothly and profitably as possible. I was floored to see page after page of step-by-step forms, handy charts and easy-to-use checklists for outsmarting your competition, developing a sure-fire strategic plan, creating a dynamic merchandising strategy, streamlining your creative and production operations, building a successful customer acquisition plan, designing analytical tools that help you and more, It’s thirty years of Katie’s expertise—the culmination of in-the-trenches successes and learning experiences—all wrapped in one. Buy one. Buy two. Buy ten. Just make sure you BUY this book.

Katie’s direct marketing knowledge and experience are unmatched, if my company could implement half of what she has forgotten we would be twice our size. Buy this book. Read it. Implement what it says. And watch your business grow. It’s that easy.