About the author of

The Catalog Strategist's Toolkit

Rules, Tools, Forms and Lists for Both Printed
and Electronic Catalogs

 

Katie Muldoon has over 30 years of direct marketing experience, including associ- ations with over 300 companies, many in the Fortune 50. Katie Muldoon founded the New York City-based agency, The Muldoon Agency in 1979. A decade later, the Muldoon Agency was sold to a joint venture of the then largest agencies on three continents: Dentsu (Asia), Young & Rubicam, (North American), and Havas (Europe). After completing her contract with the new venture, she and her husband, Jacob Baer, founded Muldoon & Baer.

Muldoon is a former Adjunct Assistant Professor at New York University Center for Direct Marketing and has taught the Direct Marketing Association’s (DMA) Catalog Essentials Seminar for both consumer and B2B for almost two decades. She was a long-time columnist for DM News and now writes monthly for Direct magazine. Her third book, How to Profit Through Catalog Marketing, was published in October 1995 (German edition 1997). The Catalog Strategist’s Toolkit, published by RACOM Communications and the Direct Marketing Association, is her fourth book.

She has served on the Executive Committee of the DMA’s Board, is past Chair of the Ethics, ECHO and Image Committees, and currently is a member of the DMA’s Hall of Fame Committee. She has also been a board member for New York City Victim Services and Rockland County’s Shelter for Abused Women and Children’s enterprise, The Company of Women, and Paragon Holdings, Inc.

Winner of many ECHO and Caples awards, Muldoon has also been awarded the 2004 Edward N. Mayer Educational Leadership Award, given by the Direct Marketing Education Foundation in recognition of extraordinary support of direct marketing education; the 1999 Direct Marketing Club of New York Silver Apple, which recognizes the direct marketing industry’s most notable innovators and achievers who have served the New York direct marketing community for 25 years or more; and the WDRG’s 1989 Woman of the Year Award (now WDMI). Katie Muldoon is a frequent guest speaker and industry judge, both nationally and internationally.