About the authors of

Readings and Cases in Integrated Marketing Communications

J. Steven Kelly
DePaul University

Susan K. Jones is a Professor of Marketing at Ferris State University in Big Rapids, Michigan and a partner in the Callaghan Group, LLC in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.