About the authors of

The IMC Handbook

J. Steven Kelly is the Director of DePaul University’s Interactive Marketing Institute and an Associate Professor of Marketing at DePaul.

Susan K. Jones is a Professor of Marketing at Ferris State University in Big Rapids, Michigan and the principal of Susan K. Jones & Associates. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year by the Chicago Association of Direct Marketing.