About the author of

The White Paper Marketing Handbook

Robert W. Bly is an independent copywriter and consultant specializing in business to business, high-tech, industrial, and direct marketing. Bob has 25 years of experience writing ads, brochures, direct mail packages, sales letters, publicity materials, e-mail campaigns, white papers, booklets, special reports, newsletters, e-zines, and Web sites for such clients as Associated Air Freight, Philadelphia National Bank, Value Rent-A-Car, Timeplex, Grumman, AT&T, IBM, Lucent Technologies, Medical Economics, and EBI Medical Systems.

His articles have appeared in such publications as Cosmopolitan, Chemical
Engineering, Computer Decisions, Business Marketing, New Jersey Monthly, The
Parent Paper, Writer’s Digest, City Paper, Successful Meetings, Sharing Ideas, DM
News, Amtrak Express, and Direct Marketing. He has authored more than 50 books and won several industry awards. His e-zine, Direct Response Letter, goes to 60,000 subscribers monthly.

Bob Bly has taught copywriting at New York University and has presented
sales and marketing seminars to numerous corporations, associations, and
groups including: the American Marketing Association, Direct Marketing Cre-
ative Guild, Women’s Direct Response Group, American Chemical Society,
Publicity Club of New York, and the International Tile Exposition. He has
been a guest on dozens of radio and TV shows including CNBC and CBS’s
Hard Copy,and has been featured in periodicals ranging from Nation’s Business
to the Los Angeles Times.