What the experts are saying about

Trade Show and Event Marketing

"Do your homework! Trade shows are expensive and time-consuming. Instead of just winging it, consider this practical, nuts and bolts approach to maximizing your return on investment."

" Finally, a definitive and comprehensive guide to the strategic use and measurement of trade shows and events written specifically for the sales and marketing exec. Long overdue…. "

" …Anyone who wants to improve marketing productivity and effectiveness needs to keep this great reference handy for repeated use."

"Extremely useful advice (backed up by data) on the strategy of trade show marketing…. Few books give you this thorough a strategic overview…."

"…filled with great ideas and practical advice that will maximize your effectiveness at trade shows, where the selling, prospecting and relationship-building possibilities are endless."

"… the first work I've seen that clearly identifies the opportunities for strategic marketers to maximize their business event investments and the importance of measuring their effectiveness. I highly recommend the book for event organizers and their clientele."

" …the must-read book on trade show and event marketing. She zeroes in on today's issues that corporations, agencies, and exhibitors all face…strategically, operationally, and financially."

"Finally... a resource that provides an easy-to-follow effective guide for delivering a great customer experience - at a trade show or event…. [I] found the chapters on objective setting, customer acquisition, and appropriate metrics most rewarding.

A must-read for ensuring a flawless event!"

"A long-needed, strategic view of Trade Shows and Event Marketing…. Don't plan a show or exhibit without this handbook."