About the Author

Christopher Ryan

Christopher Ryan is one of the nation’s leading authorities on interactive and direct marketing for more than two decades with major marketing successes in the software, e-commerce, and financial services industries. He is Vice President, Worldwide Marketing, for FrontRange Solutions in Boulder, Colorado. He has held executive marketing positions with such leading organizations as GroupWorks, Saligent Software, Sybase, PeopleSoft, and Group1 Software.

Ryan is a much sought-after speaker on marketing and technology and has presented at hundreds of seminars and conferences. His articles have appeared in numerous business publications, including DM Magazine, Target Marketing, DM, Direct, BMA, and the Interactive Marketing Journal. His previous books have included The Master Marketer and Virtual Marketing.