The Experts Welcome

Contemporary Database Marketing

The authors have fashioned a seamless blend of technology and marketing technique into a well-written and well-organized presentation of one of the essential marketing subjects of our time. This is an ideal text for an upper level or graduate course in database marketing. And it would also be of great use to professionals.

Ruth P. Stevens, President, eMarketing Strategy
Adjunct Professor, Direct Marketing, New York University

In my opinion, a major void has existed in direct marketing education at the college level for some time. The void has been a text that establishes the database as the linchpin of the direct marketing process. The void has been filled ... masterfully.

Contemporary Database Marketing: Concepts and Applications, by Martin Baier, Kurtis Ruf, and Goutam Chakraborty is the epitome of what direct marketing is and where it is going to go. You should have a copy.

Bob Stone
Chairman Emeritus, Stone & Adler, Inc.
Author, Successful Direct Marketing Methods

Bravo! An intensive and comprehensive look at a complex discipline that allows the reader to learn from the masters. The unique format makes this the most useful resource on this subject ever developed. The book plus companion CD makes the complex manageable. Get ready to immerse yourself in database marketing in more ways than one.

I can’t think of a better way to learn the art and science of database marketing. You’re taught by the masters, but you get to immerse yourself in the wealth of data, applications and techniques available on the companion CD. Bravo to a fabulous, yet practical concept.

Reggie Brady
President
Reggie Brady Marketing Solution

Contemporary Database Marketing serves as an excellent reference for both students and practitioners of database marketing. The authors have combined their collective wisdom to provide a comprehensive guide to the many forms of measurement and analysis used in the field of database marketing.

John R. Goodman
Senior Vice President
Helzberg Diamonds
(a Berkshire Hathaway Company)

 

Contemporary Database Marketing is a comprehensive treatise on the use of databases and should be required reading by all those interested in direct marketing... no matter the channel...click, flip, or brick (Web, Catalog, or retail Store). It will be in my class.

I will be adding it to my teaching texts.

Robert MacArthur
Boston University