About the Authors of

Contemporary Database Marketing

Martin Baier is regarded as one of the fifty leading direct marketing thinkers, practitioners, and educators of the past hundred years. He is Founder of the Center for Direct Marketing Education and Research at the University of Missouri --Kansas City and currently is Adjunct Professor in The College of Business of James Madison University.

Baier's writings including several landmark publications, including "ZIP Code--The New Tool for Marketers in the Harvard Business Review earning him the title "Father of ZIP Code Marketing."

Baier has been the recipient of numerous awards, including member of the Direct Marketing Hall of Fame, The Direct Marketing Educational Foundation's Ed Mayer Award, and International Fellow of the Institute of Direct Marketing. He is a much sought-after speaker and has been featured at conferences all over the world.

Kurtis Ruf is Partner of Ruf Strategic Solutions, a marketing research and database modeling company based in Olathe, Kansas. He consults with a wide spectrum of Fortune 500 clients in diverse industries.

Ruf has been a frequent speaker on programs devoted to database marketing issues and concerns, including The Direct Marketing Association Annual Conference, The National Center for Database Marketing, The White House Conference Tourism, and Business-to-Business Database Marketing. He has also presented classroom programs for Northwestern University, George Washington University, and The Professional Direct Marketer Certification Program at the University of Missouri-- Kansas City.

Goutam Chakraborty is Associate Professor of Marketing in the College of Business of Oklahoma State University, where he has taught database and iterative marketing for nearly the past decade. He has also conducted university courses and professional institutes and seminars in Europe and Asia.

Chakraborty has received numerous awards for his teaching and publications, including Outstanding Direct Marketing Educator for 2000 by the Direct Marketing Educational Foundation.