What the experts are saying about

Asinine Advertising

Remember what John Wanamaker said about wasting half his advertising dollars? Too bad he couldn’t have read this great book. With true expertise and a great sense of humor, Lewis illuminates the path to recognizing inept and unethical ads and offers valuable insights into developing marketing that generates greater response and increased revenue. It’s a must-read.

Herschell has the wealth of copywriting knowledge and experience to help ensure that your marketing messages are sublime—and, more important, effective—rather than asinine. And he has the hearty skepticism and cynical wit to make the process fun as well.

Another brilliant piece of industry observation—rueful in picking over examples of poor modern marketing, and rib-tickling: the hilarious conversation with a telemarketer will live with me forever. The man may be a prolific author, guru and all-round good egg(head), but he’s also a comic genius. Yet more bang-up-to-date wit and wisdom from the King of Copywriting. Long may he reign!

If you chose to read one book to enlighten you and entertain you on what not to do in advertising, while teaching you what to do, this is it. Those of us who have utilized Herschell’s creative talents know that he delivers results. I highly recommend this book to anyone who wants to maximize their return on investment in advertising by avoiding pitfalls. Whether you are an expert or a beginner, there are many nuggets of gold here.

If you’re (not your) a Herschell Gordon Lewis fan, then this book is a must read. Herschell’s ascerbic writing and insight instruct anyone interested in communicating a marketing message how to do it in a compelling and intelligent manner and in a way that will raise response and not insult the reader.