About the author of

Asinine Advertising

How stupid and unethical advertising costs you MONEY!

 

Herschell Gordon Lewis is one of the leading copywriters of the past half-century. He is author of 27 books, including On the Art of Writing Copy, Marketing Mayhem, The Advertising Age Handbook of Advertising, Selling on the Net, and Sales Letters That Sizzle.

Mr. Lewis has written for many trade publications, including Direct, Direct Marketing Magazine, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Catalog Age. He also has addressed advertising and marketing audiences around the world. In 2003 he was inducted into the Direct Marketing Hall of Fame.