About the author of

Accountable Marketing

Best known as founder and Chief Executive of both Wunderman Worldwide and Saatchi & Saatchi Direct Worldwide, Peter J. Rosenwald has been marketing and strategic planning consultant to a wide variety of consumer and business-to-business companies throughout his career, including Metromail, Disney Consumer Products, Citibank, Hachette, Time-Life Books, Epsilon and  the Franklin Mint., Most recently he has served as Vice President, Direct Marketing at Grupo Abril, one of the largest communications companies in Latin America.

He also has been a much sought-after speaker and lecturer in North and South America and Europe, including keynotes at three Montreux Symposia, the Direct Marketing Association Conference on Latin American Direct Marketing, and the DM News Conference on International Direct Marketing.  He has been a professor at FGV, Brazil’s leading school of business, and was winner of the 1988 Montreux Direct Marketing Award. 

Rosenwald is creator of the Allowable Cost Per Order (ACPO) computer software and contributor to several business and trade magazines in the U.S., and Europe. In Brazil he has written extensively for Exame, the country’s leading business publication.