About the author of

Sales and Marketing 365

Jim Obermayer has been a leading B2B sales and marketing consultant, executive, trainer, speaker, and author for more than a quarter of a century. He currently is Senior Vice President of Sales for AdTrack Corporation and previously has held similar positions as Executive Vice President of Inquiry Handling Service, inc., and Vice President of Kern Direct, and head of Sales Leakage Consulting.

He is co-author of Managing Sales Leads (identified by Sales & Marketing Management Magazine as one of the best-selling business books of 1995) and author of more than 80 articles on sales and marketing management for such publications as the Los Angeles Times, Business Marketing, Trade Show Week, The Business-2-Business Marketer, Direct Marketing to Business Report, Marketing News, and Sales & Marketing Management.

He is a much sought-after speaker and trainer, having spoken before groups for organizations such as The American Marketing Association, the Business Marketing Association, the National Center for Database Marketing, Direct Marketing to Business Conference, Business-to-Business Database Marketing Conferences, Computer & Electronics Marketing Association, and Toshiba Medical Sales.

Obermayer’s philosophy of management, reflected in his writings and speeches, most often revolve around the central idea that the chasm between sales and marketing can only be bridged by managers who are dedicated to solving the self-interest of both parties. This book is a continuation of that win-win philosophy.