Advance praise for

Marketing Convergence

"…sharpens your understanding of how to truly achieve marketing convergence and make the Internet work harder for you..."

From the Foreword

"…an excellent book packed with the wisdom of experience. Read this book if you want to learn from some of the true pioneers and successful veterans of Internet marketing."

Hans Peter Brondmo, Digital Impact Fellow,
Author, The Engaged Customer

"Finally – a to-the-point book that cuts through all the Internet noise – valuable and thought-provoking with practical application across all aspects of E-commerce and Internet Marketing.”

Joe Charno,
Former Vice President,
Online Management and Marketing,
SEARS, ROEBUCK AND CO.

"…an insightful overview of Internet success and failures. Lessons from their book make it clear who the winners in the Internet Age will be…”

John D. Baumann,
President, The Swiss Colony

"…incredibly practical and realistic! I lead seminars on Internet Marketing, and I learned a lot from the living examples from the seasoned veterans in this book.”

Ashleigh Groce Sawdon
President, The APG Group

"Today’s marketers understand that individuals re using multiple media and multiple sales channels…a great look at how companies will succeed with this new consumer.”

Tom Collinger
Associate Program of Integrated Marketing Communications
Northwestern University