The Leaders Greet

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

"The Marketing Tool Makers at Yankelovich have done it again.  Readable, relevant and insightful, Coming to Concurrence is another bestseller for the team of J. Walker Smith, Ann Clurman and Craig Wood."

" …a riveting analysis of what's going on in today's  marketplace.  The insights in this book are deep and profound-- in particular, the innovation of Addressable Attitudes …an important advance that marketers like me have needed and wanted for years….required reading for every serious marketer. "

" …a must-have addition to a marketing bookshelf. It deals with today's number one marketing issue: marketing productivity…and is a call-to-action challenging conventional marketing approaches. Tapping into the gold mine of Yankelovich MONITOR, and mixing with the keen observations of the authors, this thoughtful and thought-provoking book generates insights and uses this information to yield practical marketing actions."

"…the real power of this book is in the lessons marketers can learn to turn this crisis of productivity into a giant opportunity to improve marketing performance [and capitalize on]… the power of concurrence."

"The practice of concurrence marketing outlined in this book is so critical that the CMO title should be changed to CCO (Chief Concurrence Officer).  As usual, Yankelovich has given us tomorrow’s headlines today… a must-read guide to the future of marketing."

"Prepare to be enlightened by groundbreaking insight into perhaps the greatest challenge facing marketers today-- why marketers must transform their thinking and actions to show customers how much they care and, once again, give them a reason to believe."