About the authors of

Business to Business Marketing Research

Martin Block is a Professor in the Integrated Marketing Communications graduate program at Northwestern University. He was instrumental in the creation of the program and has served as its director. Dr. Block was a Senior Market Analyst in Corporate Planning at the Goodyear Tire and Rubber Company. He also founded the ELRA Group, a telecommunication and consulting company working primarily for in the cable television industry. He has led several Federally funded research projects, served as a consultant to the FTC, and provided testimony to the United States Senate. He was featured on the NOVA program "We Know Where You Live." He has published in academic research journals and trade publications and has written several other book chapters. Dr. Block has published several titles on the subject of marketing and sales promotion. He is co-author of Analyzing Sales Promotion.

Tamara S. Block is currently President of Block Research, Inc., doing marketing research analysis for consumer and business-to-business organizations and professional associations. Formerly, Dr. Block was a faculty member at Northwestern University in the Integrated Marketing Communications Graduate Program teaching advertising, research, and sales promotion. She is also co-editor of the Sales Promotion Handbook.