Fall 2011
Brad Sago (Whitworth University)
The Usage Level and Effectiveness of Quick Response (QR) Codes for
Integrated Marketing Communication Purposes among College Students
Joseph Carrabis, CRO (The NextStage Evolutions), Greg Peverill-Conti (The 1000faces Project)
The Selling Face: Face and Body Biases in Marketing Communications
Michael Obal (Temple University), Gordon Burtch (Temple University), Werner Kunz (University of Massachusetts—Boston)
How Can Social Networking Sites Help Us? The Role of Online Weak Ties in the IMC Mix
Michael Hanley (Ball State University), Robert E. Boostrom, Jr. (University of Wisconsin-Whitewater)
How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective
Jun Rong Myers (California State Polytechnic University, Pomona), Ronald Faber (University of
Minnesota, Minneapolis), Brittany Duff (University of Illinois, Urbana-Champaign), Yuliya Lutchyn (University of Tennessee, Knoxville)
Coordinating Headlines and Consumer Processing Styles in Executing Visual Metaphor Advertisement
Mark Stuhlfaut, Ph.D. (University of Kentucky)
Language at a Different Level: The Creative Code of Ethnically Oriented IMC Agencies
Stacy Neier (Loyola University), Blodwen Tarter (Golden Gate University), Debra Zahay-Blatz (Northern Illinois University)
ING Direct Cafés
Carol Scovotti, D.P.S. (Associate Professor, University of Wisconsin-Whitewater)
NueMedia, LLC: Redefining Business Media for Customer-Centric Marketing
Spring 2011
Don E. Schultz (Northwestern University and Agora, Inc.)
IMC Measurement: The Challenges of an Interactive Marketplace
Rotimi Williams Olatunji, PhD (Lagos State University)
An Exploratory Study of Level of Adoption of Integrated Marketing Communication by Advertising Agencies in Nigeria
Taejun (David) Lee, Ph.D. (Bradley University), Wonjun Chung, Ph.D. (University of Louisiana at Lafayette), Yongjun Sung, Ph.D. (University of Texas at Austin), Jonghyuk Lee, Ph.D. (Kwangwoon University)
Korean Practitioners’ Managerial Perspectives on Brand Placement
Mary Ann McGrath (Loyola University Chicago, China Europe International Business School), Mars Ren (China Europe International Business School), Tina Li (China Europe International Business School)
An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China
Deborah Gray (Central Michigan University)
A Categorical Distinction Content Analysis of Wikipedia and Its Impact on IMC Education
Lisa Spiller (Christopher Newport University), Tracy Tuten (East Carolina University), Michelle Carpenter (Old Dominion University)
Social Media and Its Role in Direct and Interactive IMC: Implications for Practitioners and Educators
Fall 2010
Brad Sago (Whitworth University)
The Influence of Social Media Message Sources on Millennial Generation Consumers
Youngju Sohn (The University of Georgia)
Toward Building the Relationships-Reputation Integrated Model
Jan Owens, Ph.D. (Carthage College, Kenosha),
Ralitza Nikolaeva, Ph.D. (ISCTE Business School),
Neil Younkin, Ph.D. (Saint Xavier University), and
Ella Carter (Bowie State University)
Scratch-off Summer Games at Lettuce Entertain You in Chicago
Lance Kinney (University of Alabama)
An IMC Strategy for Introducing Game-Day Jersey Sponsorships to American Sports Leagues
Suzanne Fogel (DePaul University)
Issues in Measurement of Word of Mouth in Social Media Marketing
Keith E. Niedermeier (University of Pennsylvania) and
Corey Pierson (University of Pennsylvania)
The Impact of Type-In Interactivity and Content Consistency of Internet Ads on Brand and Message Recall
Lisa D. Spiller, Ph.D., (Christopher Newport University) and
Carol Scovotti, D.P.S. (University of Wisconsin-Whitewater)
Kiln Creek Golf Club & Resort: On Par for An Integrated Marketing Communications Campaign to Acquire New Members
Spring 2010
Guangzhi Chu (Communication University of China),
Maxwell K. Hsu (University of Wisconsin-Whitewater), and
Shan Li (Communication University of China)
Perceptions of Integrated Marketing Communications among Public Relations Agencies Executives in China
Lisa Fall (University of Tennessee) and
Charles A. Lubbers (University of South Dakota)
Assessing an Expanding Niche Market: Determining How IMC Information Sources Predict Participation in Agritourism Activities among Vacation Travelers
Cristina Pieraccini (State University of New York at Oswego),
Leonardo Hernandez (State University of New York at Oswego), and
Douglass Alligood (BBDO New York)
The Growing Hispanic Market Media and Culture Collide
David Allan, Ph.D. (Saint Joseph’s University)
They’re Playing My Brand Product Placement in Popular Music
Brian G. Smith (University of Houston)
Beyond Promotion: Conceptualizing Public Relations in Integrated Marketing Communications
Lisa D. Spiller, Ph.D. (Christopher Newport University) and
Carol Scovotti, D.P.S. (University of Wisconsin-Whitewater)
Multidimensional Marketing of Small Businesses: The Case of Nonna’s Italian Restaurant
Blodwen Tarter (Golden Gate University),
Mary Caravella (University of Connecticut), and
Debra Zahay (Northern Illinois University)
Allstate Insurance: Building Relationships through Email Campaigns
William Harris Ressler (Ithaca College),
Scott R. Hamula (Ithaca College) and
Wenmouth WIllliams, Jr., (Ithaca College)
Baseball Teams, Radio Stations and Corporate Social Responsibility
Fall 2009
Jerry Kliatchko (University of Asia and the Pacific, Philippines)
IMC 20 Years After: A Second Look at IMC Definitions
Debra Zahay (Northern Illinois University),
Charlotte H. Mason (The University of Georgia), and
John A. Schibrowsky (The University of Nevada, Las Vegas)
The Present and Future of IMC and Database Marketing
Dr. Lisa Fall, PhD (University of Tennessee) and
Dr. Chuck Lubbers, PhD (University of South Dakota)
Does a Generational Divide Create a Fork in the Road?
A Year-Long Segmentation Analysis to Determine IMC Information Source Usefulness Among Matures, Boomers, Gen X and Gen Y Vacation Travelers
Régine Vanheems (Université de Paris I—Sorbonne) and
J.Steven Kelly (DePaul University)
Understanding Customer Purchase Switching Behavior When Retailers Use Multiple Channels
Guangzhi Chu (Communication University of China),
Maxwell K. Hsu (University of Wisconsin-Whitewater), and
Shan Li (Communication University of China)
Perceptions of Integrated Marketing Communications among Advertising Agencies Executives in China
Ralitza Nikolaeva (ISCTE Business School Lisbon, Portugal),
Eusang Yoon (University of Massachusetts, Lowell), and
Ella Carter (Howard University)
Art Institute of Chicago
Spring 2009
Don E. Schultz (Northwestern University and Agora, Inc.)
Solving Marketing Problems with an Integrated Process
Thomas Duncan (University of Colorado)
IMC and Branding: Research Propositions
Sandra Moriarity (University of Colorado) and
Giep Frantzen (University of Amsterdam)
The I in IMC: How Science and Art are Integrated
Amanda Helm (University of Wisconsin, Whitewater)
Getting Back On-Message: IMC Courses Need MoreEmphasis on Direct and Interactive Marketing
Andrea Stanaland (Radford University)
Direct and Interactive Marketing Education: Marketing v. Mass Communications Approaches
Christina Simmers (Missouri State University) and
Datha Damron-Martinez (Truman State University)
The Effect of Product Placement on Consumer Information Processing
Keith Hermiz (IBM Market Insights) and
Helene M. Miller (IBM Market Insights)
Measuring Customer Relationship Risk in a Multiple-Brand, Business-to-Business Setting
Joseph E. Phelps (The University of Alabama) and
George R. Milne (University of Massachusetts Amherst)
Integrated Marketing Communications and New Media: Emerging Privacy Issues
Blowden Tartar (Golden Gate University) and
Jack Saunders (Golden Gate University)
Häagen-Dazs®Loves Honey Bees Case
Lisa Spiller (Christopher Newport University) and
Carol Scovotti (University of Wisconsin, Whitewater)
Peninsula SPCACase |
