About the authors of

Successful E-Mail Marketing Strategies

Arthur Middleton Hughes is founder of The Database Marketing Institute, Ltd. and Senior Strategist for e-Dialog. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past twenty years. His database experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and nonprofit fund-raisers. He is the author of The Complete Database Marketer. 2nd Ed. (Mc-Graw Hill 1996); Strategic Database Marketing 3rd.Ed. (McGraw Hill 2006); The Customer Loyalty Solution (McGraw Hill 2003); and Customer Churn Reduction and Retention for Telecoms (Racom, 2008). His articles appear regularly in leading industry publications. He is on the editorial board of The International Journal of Integrated Marketing Communications.

Arthur Sweetser is CMO of e-Dialog— ranked the #1 email service provider in the world by both Forrester and Jupiter Research. He has a long history of successful direct marketing. His credits include work with Converse Athletic Shoe (international markets); Ogilvy & Mather (Chicago), where he managed Sears, Wagner Spray, BOSCH, and American Express; Cabot Advertising (Boston), where he led the team for NYNEX; and Hill, Holliday; and S&H greenpoints (SVP of Marketing).