The Experts Praise
Reliability Rules
Reliability Rules is great! It really is a winner. It is the secret weapon for
companies for the next decade. The
authors' formula for gaining trust and
reliability is the first of its kind.
Promises Management will become
the new paradigm for the 21st
century since trust and reliability are the cornerstones for success.
They have uncovered the hidden asset
within companies by linking the culture
on the inside with the brands and customers on the outside.
Thomas D. Kuczmarski
Kuczmarski & Associates
Kellogg School of Management, Northwestern University
Following upon three recent revolutions in management theory - Quality,
Lean Management, and Customer Driven Value - Reliability may well become the next revolution in management thinking and practice.
Philip Kotler, S.C.
Professor of International Marketing Kellogg School of Management,
Northwestern University
Promises management lies at the heart of delivering a superior and consistent customer experience.
Adrian Payne
Professor of Marketing, School of Business, University
of New South Wales
Among consumers there is a growing
lack of trust in firms, to a decisive extent caused by a widespread habit
among firms to overpromise, which
has made unreliability a major concern
for consumers.
Concentrating on promises management as a strategic issue with tactical
implications is an effective way of regaining trust.
Christian Grönroos
Professor of Service and Relationship
Marketing,
Swedish School of Economics and Business Administration in
Finland
There is wide acceptance that promises are at the heart of commerce, yet
there is nothing substantive written
on the topic to show how it is done.
Reliability Rules shows managers how
to adopt Promises Management business-wide in order to boost dependability at multiple levels - brand,
partners, customers and employees.
Kaj Storbacka
Founder and Chairman of Vectia Ltd.
Professor of Account and Sales
Management at Nyenrode Business
Universiteit