About the authors of

Reliability Rules

Reg F. Price has consulted on customer strategy, customer experience design, customer relationship strategy with such companies as Nokia; Unilever, Sony, Fuji, Xerox, and others in such sectors as banking, telecoms, local government, utilities, and industrial matters. He has published several articles in and around the topic of reliability, including articles with Don Schultz in Marketing Management magazine. He also is founder of MirrorWave, a new-generation customer research and customer relationship manager company.

Don E. Schultz is Professor Emeritus of Integrated Marketing Communications at the Medill School of Journalism /IMC at Northwestern University; Visiting Professor, Cranfield School of Management (Bedfordshire, UK); and Adjunct Professor, Queensland University of Technology (Brisbane, Australia); and President of Agora Inc., based in Evanston, IL (US). He has consulted, lectured, and given seminars on IMC, branding and marketing all over the world. His articles have appeared in Advertising Age, Marketing News, and the Journal of Business Strategy. He is author/co-author of a dozen books, including the ground-breaking Integrated Marketing Communications, Strategic Brand Campaigns, and Brand Babble. He also is co-editor of the International Journal of Integrated Marketing Communications.