Table of contents for

The New Media Driver's License

by Richard Cole and Derek Mehraban

• INTRODUCTION
  How to Use this Book
• Part I
  SOCIAL MEDIA
• Chapter 1
  • What Makes Social Media Social?
  • Social Media: The Phenomena
  • Strategies and Campaigns in Social Media
  • Social Media: The Emerging Tool for Business
  • New Tactics, Tools, and Tricks for the Trade
  • Social Media for Personal Brand Building
  • Monitoring, Evaluation and Security in Social Media
  • Extra Point
• Part II
  BLOGGING
• Chapter 2
  • The Ins and Outs of Blogging
  • Becoming a Better Blog Writer
  • Making Your Blog
  • Blogging for Business
  • The Best of the Best Blogs
• Part III
  SOCIAL NETWORKING
• Chapter 3
  • Everyone’s Friend – Facebook
  • About Facebook – The Big Kid on the Block
  • How Business Exploits Facebook’s Potential
  • Some Important Information About Facebook Users
  • New Facebook Tools
  • Facebook and Personal Finances
  • Enhancing Your Facebook Page
  • Facebook in the Future
  • Extra Point
• Chapter 4
  • LinkedIn to Business Connections
  • Using LinkedIn for Business
  • LinkedIn for Personal Growth
• Chapter 5
  • Becoming a Master of the Twitterverse
  • Twitter Twends
  • That Tweet Smell of Successful Strategies
  • Business Tips, Tactics, Tools and Tricks of the Trade
  • Tweeting Your Personal Brand
  • Monitoring, Evaluation and Security
  • Extra Point
• Chapter 6
  • Location, Location, Location and Foursquare
  • Tips, Tactics and Foursquare Tricks of the Trade
  • Extra Point
• Part IV
  GOOGLE
• Chapter 7
  • Google: Searching Out the Changes in Our World
  • Google Uses
  • Google Tools and Apps
  • Google for Business
  • Extra Point – Google+
• Part V
  ONLINE PUBLIC RELATIONS
• Chapter 8
  • Online PR – The Dialog We’ve Wanted All Along
  • PR’s Role in Social Media and Vice Versa
  • Going Social with Traditional Reporters and Editors
  • Pay Attention to the Blogger
  • The Importance of Location, Location and Content
  • Social Media PR Tools, Tips, Tactics and Tricks
  • Extra Point
• Part VI
  INTERNET MARKETING
• Chapter 9
  • Internet Marketing through Customer Conversations
  • Trends and Concepts in Internet Marketing
  • Including Internet Marketing in a Business Strategy
  • Tips, Tactics, Tools and Tricks of the Trade
  • Extra Point – New Four P’s of Marketing
• Chapter 10
  • Buying Your Position with Search Engine Marketing and Pay-Per-Click Advertising
  • Understanding the Basics
  • Creating Your Find-ability Strategy
  • Starting and Running a Google Ad Campaign
  • SEM and PPC Mistakes and Miscalculations
  • Extra Point –Staying Ahead of the Game
• Chapter 11
  • Earning Your Position with Search Engine Optimization
  • Understanding the Basics
  • Creating Your SEO Find-ability Strategy
  • Starting and Running a SEO Campaign
  • Evaluating Your SEO Campaign and Avoiding Mistakes
  • Extra Point –Staying Ahead of the Game
• Chapter 12
  • Social Bookmarking – What’s That and Who Cares?
  • Understanding the Basics
  • Tips, Techniques, Tactics and Tricks of the Trade
  • Extra Point -- Social Bookmarking for Business
• Part VII
  ACCESSORIZING SOCIAL MEDIA -- DESIGN AND ACTION
• Chapter 13
  • Basics of Good Web Design
  • Understanding the Basics
  • Tips, Techniques, Tactics and Tools of the Trade
  • Resources for Design Professionals
  • Extra Point – Staying Ahead of the Game
  • Special Perfect Practice Makes Perfect
• Chapter 14
  • You-Tubing in the Streams of Consciousness
  • Understanding the Basics
  • Tips, Tools, Tactics and Tricks of the Trade
  • Online Video Marketing and Advertising
  • Extra Point – Staying Ahead of the Game
• Post Script
  About the Authors