About the author of

Marketing Mayhem

Herschell Gordon Lewis is one of the leading copywriters of the past half-century. He is author of 26 books, including On the Art of Writing Copy, The Advertising Age Handbook of Advertising, Selling on the Net, and Sales Letters That Sizzle.

Mr. Lewis has written for many trade publications, including Direct, Direct Marketing Magazine, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Catalog Age. He also has addressed advertising and marketing audiences around the world. In 2003 he was inducted into the Direct Marketing Hall of Fame.