Managing Your Business Data

From Chaos to Confidence

As a business person, you probably have more data and more kinds of data available than ever before. But has it helped? Sometimes, maybe. But, for many executives more data has just added more fuel to feed the fire of their love/hate relationship with it. You love it when it gives you good information about which markets to pursue or how to compete more effectively. But you hate it when you can’t get sales figures in time or worse still, when they don’t reflect "reality."

This book was written for the executive who wants to understand the lifeblood of his/her company, wants to be able to make better decisions, and knows that managing information is the best way to protect and grow a business. This book is designed to help you as a business leader think about the use of data and its impact on your daily operation. In 2 sections and 12 chapters it provides practical guidance to balance the use of hard facts and your professional instincts; how to identify and focus on the numbers that matter for your organization; how to overcome the obstacles to getting a complete view of your customer; how to meet risk and security standards; 12 steps to effective business performance management; and how to grow a data culture and make it work for you.

Newly minted MBAs are known for saying, “Just give me your number.” Savvy managers know that it’s not that simple. They also know that it’s not that difficult. Managing Your Business Data provides the wise counsel that every executive can use to manage his or her organization’s data more productively.

Product Details
304 pages
hardcover
ISBN: 978-1-933199-13-9