The Experts Praise

Managing Your Own Data

...an outstanding job in explaining all of the critical elements for business intelligence to be successful. A must-read, whether you have been in the business intelligence business for years or are just starting out. This book offers kernels of wisdom for everyone!

A book like this has been badly needed by some of America’s largest corporations— an “insider’s” guide to solving a common corporate problem: irreconcilable data.

…not just meant for the data geeks among us but also for the business leaders. …This is a real practitioner’s guide, whether you are a data professional, or in marketing, sales, business management, finance, or operations.

This book provides a clear and concise roadmap for business leaders who wish to drive their operations ahead of the crowd.

...the kind of information people need to bridge the gap between IT thinking and business thinking. Should be required reading in management IT classes.

...invaluable information you need to convince executives of the importance of data management, managing data as an asset, and deploying a data management program … an outstanding read for anyone who needs a blueprint for how to tackle managing business data.

...a valuable reference on what to do and how to do it … an excellent volume to have next to your computer or on your office reference book shelf.