Table of contents for

Managing Your Business Data

Section I Why Should You Care About Data?

1. Data, Fact, and Your Gut
- What Kind of Data Is Important?
- Basic Data Characteristics and Attributes
- Creating Effective Data
- How Do You Know to Trust the Data?
- Summary

2. Data: The Key to a Complete View of Your Customer
- Data and the 360-Degree View
- Obstacles to a 360-Degree View

3. Data and Compliance
- Compliance and Data Management
- Information Security and Risk Management
- Information Security Legislation and Standards
- Information Security and Data Management Implications
- Data Privacy Legislation and Standards
- Data Privacy and Data Management Implications
- Financial Reporting Legislation and Standards
- Financial Reporting and Data Implications
- Summary

4. Data and Performance Measurement
- What Is Business Performance Management (BPM) Anyway?
- What Makes a BPM Application Difficult?
- Data Challenges
- Twelve Steps to Making BPM Work
- Data Management Implications
- Summary

5 . Growing and Managing a Data Culture
- A Hierarchy of Human Needs
- A Hierarchy of Data Needs
- Implementing a Data Management Culture
- Summary

Section II Making Data Work for You

6. The Ballad of “Bad Data”
- The Data’s Bad!
- Wally’s Dilemma
- The Ninety-day Project
- Nine Months Later
- It’s Not Easy

7. Start at the Top: Putting Data Management on the Executive Agenda
- Ways to Get Management Attention
- Summary

8. Managing Data as a Company Asset
- Asset Inventory
- The Enterprise Metadata Repository
- Who Should the Enterprise Metadata Owner Be?
- The Benefits of Metadata
- Obstacles to Creating an Enterprise Metadata Repository
- Determining the Data Asset Value
- Roles and Responsibilities
- Policies and Procedures
- Asset Management and Accountability
- Summary

9. Deploying Enterprise Data Management in Stages
- Addressing the Safety Needs of Reliability and Consistency
- Addressing Data Quality
- Three Myths of Data Quality
- Who Is Responsible for Data Quality
- How Do You Manage Data Quality?
- What Actions Should You Take to Ensure Ongoing Data Quality?
- Where Should You Start a Data-quality Program?
- Addressing Privacy and Security
- Summary
- For Further Reading

10. Establishing Accountability and Governance
- Appointing a Data Leader
- Why a Chief Data Officer for Your Firm?
- What Are the Chief Data Officer’s Responsibilities?
- What Are the Skills and Characteristics of the CDO?
- Who Should the Chief Data Officer Report to Within the Firm?
- What Are Some Measurements of Success for the CDO?
- Is the Chief Data Officer a Permanent Position?
- Appointing Business Data Stewards
- Why Do You Need a Business Data Steward?
- How Should You Think About Business Data Stewards and Their Mission?
- What Are the Attributes of an Effective Business Data Steward?
- What Level Is the Business Data Steward and to Whom Does the Steward Report?
- Getting Started with Limited Resources
- How to Ensure a Successful Business Data Stewardship Program in Your Organization
- Training the Business Data Steward
- What Governance and Management Systems Should a Chief Data Officer Employ?
- A Matrix Organization: Business Data Steward and Chief Data Officer
- Assessing and Measuring Progress of Data Management Maturity
- Data Management Scorecard
- Summary
- For More Information

11. Get Talent: Securing the Right Data Skills
- Skills of the Information Management Professional
- To Certify or Not to Certify?
- Summary

12. Communicate and Educate: Selling Data and Overcoming Resistance
- Changing Attitudes About Data
- Dealing with Resistance—The Chief Data Officer’s Challenge
- Selling the Benefits of Data Management
- Summary