About the authors of

Follow That Customer!

Egbert Jan van Bel started as a database marketer during the 1980s, introducing software to market leadership in Europe. He started his own company in 1989, helping businesses with customer-centric marketing. He has written six books on aspects of marketing, CRM, and communications. Since the mid-1990s he has been on the faculty of Beeckestijn Business School, a member of the jury at the International Internet awards “Webby,” and a faculty member of the Speakers Academy.

 

Ed Sander has been a database marketing, online marketing, and CRM marketing specialist with multinationals in a wide variety of industries, including pet food, office supplies, tissue manufacturing, pharmaceuticals, and financial services. He has published in various trade journals and has been a guest lecturer in a broad range of venues.

 

Alan Weber is president of Data to Strategy Group, a firm specializing in using a company’s existing customer data to drive their marketing strategy. He is author of Data-Driven Business Models (Racom) and co-author of Desktop Database Marketing (NTC). Alan’s articles have been published in various magazines. He teaches marketing at University of Missouri/Kansas City and the University of Kansas, and he has trained direct marketers across North and South America.